The internetification of TV

The LA times has an article titled “Google TV plan is causing jitters in Hollywood”. I don’t envy Hollywood. They can either turn to the control freak Apple or the lazy curator Google (for example, in the Android market place, someone was recently able to upload and charge for an application that was actually someone else’s). The added competition is certainly good for the consumer. It is also currently far from clear who will make this race. Other options include Hulu and Netflix. Because all the necessary technology is so readily available, there is little lock-in and start-up costs are relatively low. Ironically, Google’s plans might also be good for Apple, whose TV-related project is rumored to be faced with difficult negotiations. If Hollywood is scared of Google, things might go smoother.