A USB stick that can be plugged in both ways

Cool idea: This USB stick is completely symmetrical; it can be plugged in either way. The plug has always been one of USB’s weak points, so it is nice to see progress on this front. Right now, we are in a kind of bus standard limbo, as Intel is still trying to prevent adoption of USB 3 until Light Peak is ready. I like Light Peak, but hate having to wait for it.